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Prodajno trženje lesnih proizvodov po spletu : diplomsko delo (univerzitentni študij) = Sales marketing of wood products on internet : graduation thesis (university studies)
Strniša, Robert
Proučili smo možnosti uporabe internetnih tehnologij za vzpostavitev spletne trgovine v lesno obdelovalnem podjetju Novoles, oziroma analizirali stanje elektronske prodaje na slovenskem in svetovnem ...spletu. Primerjali smo poslovanje med podjetji (B2B, ang. Business To Business) in poslovanje podjetij s posameznimi kupci (B2C, ang. Business To Customer). Pri tem smo upoštevali načela neposrednega trženja, kot tudi upravljanje pomembnih odnosov s strankami (CRM, ang. Customer Managment). Ugotovili smo, da spletna prodaja pohištva v Sloveniji še ni zaživela. V skupini Novoles načrtujejo na začetku spletno trgovati z nekaterimi artikli lesne galanterije. Zaradi novega področja e-poslovanja bodo morali uvesti ustrezno prodajno ikono ter organizirati nov način distribucije blaga.
Type of material - undergraduate thesis
; adult, serious
Publication and manufacture - Ljubljana : [R. Strniša], 2001
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