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  • Analytics in a big data world [Elektronski vir] : the essential guide to data science and its applications
    Baesens, Bart
    Turn Big Data into Big Opportunities, "Where do we start?" More and more businesses are asking this question as the need to strategically manage data intensifies. Analytics in a Big Data World ... addresses the seemingly Herculean task of coming to grips with multiple channels of data and sculpting them into quantifiable value. This book is for business professionals who want a focused, practical approach to big data analytics. Analytics researcher Bart Baesens focuses on case studies, real-world application, and steps for implementation, using theory and mathematical formulas only when necessary. The number of strategic applications for big data is constantly expanding. Analytics in a Big Data World provides an approach to data that can be used in customer relationship management, social media, risk management, and beyond. Past behavior can predict future trends so that you can react more effectively. Learn how to begin describing and predicting customers' complex behavioral patterns, and find out how to apply your analysis in ways that have been proven to add value and target the bottom line. Big data sets are assets that can be leveraged quickly and inexpensively. As the science of analytics penetrates every industry in every sector, businesses that fail to use their data assets wisely could fall behind the competition. The flood of new information available to businesses has changed the rules of identifying new business opportunities. Analytics in a Big Data World will help you harness the innovations in data science and address the challenges involved in taming big data.
    Type of material - e-book ; adult, serious
    Publication and manufacture - Hoboken : J. Wiley & Sons, cop. 2014
    Language - english
    ISBN - 978-1-118-89271-8; 978-1-118-89274-9
    COBISS.SI-ID - 90723843

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