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Deconstruction of a facebook campaign model on the example of three brands = Dekonstrukcija modela facebook kampanje na primjeru tri robne marke ili brendaKučiš, Vlasta ; Hadžić, Slobodan ; Kupinić Guščić, DarjaThe authors of this paper present the results of desk research and content analysis of Facebook campaigns run by commercial brands. Every brand aims to increase fan activity on its Facebook page, ... consisting of likes, comments and shares. The authors focuse primarily on analysing the form and the content of Facebook posts and their impact on user activity. Based on their study of Facebook profiles and communication on the example of three commercial brands (a beer, a bank and women’s stockings), the authors built a matrix they believe is applicable to most commercial brands and can be used as the framework for the analysis of any Facebook campaign, with minor additions and adaptations.Source: Informatologia. - ISSN 1330-0067 (Vol. 54, no. 1/2, 2021, str. 46-62)Type of material - article, component part ; adult, seriousPublish date - 2021Language - croatianCOBISS.SI-ID - 92849155
Author
Kučiš, Vlasta |
Hadžić, Slobodan |
Kupinić Guščić, Darja
Topics
jezikovne analize |
dekonstrukcija kampanje |
facebook |
komunikacija |
blagovne znamke |
content analyses |
communication |
campaign deconstruction |
Facebook |
brands
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Kučiš, Vlasta | 33695 |
Hadžić, Slobodan | ![]() |
Kupinić Guščić, Darja | ![]() |
Source: Personal bibliographies
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