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Sports marketing : a strategic perspectiveShank, Matthew D. ; Lyberger, Mark R.Type of material - textbook ; adult, seriousEdition - 6th ed.Publication and manufacture - Abingdon ; New York : Routledge, cop. 2022Language - englishISBN - 978-0-367-14164-6; 978-0-367-14165-3COBISS.SI-ID - 98241795
Author
Shank, Matthew D. |
Lyberger, Mark R.
Topics
Ekonomika športa |
Trženje |
Učbeniki za višje in visoke šole |
trženje |
šport |
športni management |
strategija trženja |
marketing mix |
planiranje |
promocija |
segmentacija |
pozicioniranje proizvoda |
marketing |
sports |
sports management |
marketing strategy |
marketing mix |
planning |
promotion |
segmentation |
positioning
Library/institution |
City | Acronym | For loan | Other holdings |
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EF, Central Economic Library, Ljubljana | Ljubljana | CEKLJ |
outside loan 2 cop.
reading room 1 cop. |
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Faculty of Economics and Business, Maribor | Maribor | EPF |
outside loan 1 cop.
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National and University Library, Ljubljana | Ljubljana | NUK |
outside loan 1 cop.
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Shelf entry
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Shank, Matthew D. | |
Lyberger, Mark R. |
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