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Inovacijska dejavnost in uspešnost razvoja novih finančnih storitev v zavarovalnicah in bankah
Nekrep, Mojca
Inovacijska dejavnost zavarovalnic in bank je odvisna od uspešnosti procesa razvoja novih finančnih storitev in pripadajočih aktivnosti, vendar na uspešnost razvoja vplivajo tudi mnogi dejavniki, med ...katerimi v članku proučujemo trženjsko sinergijo novih finančnih storitev, značilnosti trga, kakovost novih finančnih storitev, organizacijsko kulturo in upravljanje z znanjem. Uspešnost novih finančnih storitev je pri zavarovalnicah in bankah najbolj odvisna od učinkovite uvedbe razvitih storitev na trg. Dejavnik, ki najmočneje vpliva na uspešnost novih finančnih storitev, so značilnosti trga.
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