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International event management : bridging the gap between theory and practice
"The landscape of the book covers a broad spectrum of research. The chapters explore the changing dimensions in the industry based on the following themes. An attempt is made to cover a wide range of ...events and issues related to the organisation and management of these events. The chapters also provide solutions and strategies for the organisation of successful events and offers an opportunity to understand attendees from a consumer behaviour point of view. More importantly, some chapters cover events from an education point of view by examining the question from both a Higher Education perspective (universities) and an event organiser angle. With its perfect combination of theoretical and practical issues, this book aims to share with readers the knowledge needed to professionally manage events in different fields. The latest trends including the key theories, concepts and case studies related to event management are presented in a manner that intellectually stimulates readers to get ready for an experiential learning journey. This book will enable readers to understand the impact of events on destination management organisations, explain the role of events in promoting international sport competitions, and understand the key issues in planning and designing collaborative partnerships in event management. Each chapter features a real-life case study to highlight key concepts and replace theoretical concepts with practical solutions to effectively approach the organisation of events, as well as preparing readers to tackle any challenges they might face in their future opportunities to manage events"--
Type of material - scientific monograph
Publication and manufacture - New York : Nova Science Publishers, cop. 2018
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