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Marketing plans : how to prepare them, how to use themMcDonald, Malcolm, 1938-Type of material - handbookEdition - 3rd ed., reprintedPublication and manufacture - Oxford (UK) ; London : Butterworth-Heinemann, 1995Language - englishISBN - 0-7506-2213-XCOBISS.SI-ID - 2479900
Author
McDonald, Malcolm, 1938-
Other authors
Chartered Institute of Marketing |
CAM Foundation
Topics
Marketing |
Planiranje |
Učbeniki za visoke šole |
Marketing |
Strategija trženja |
Tržne raziskave |
Potrošniki |
Storitve |
Priročniki |
trženje |
planiranje |
plani |
cilj |
strategija trženja |
poslovno komuniciranje |
ekonomska propaganda |
promocija |
cena |
distribucija |
marketing |
planning |
plans |
goal |
marketing strategy |
business communication |
advertising |
promotion |
price |
distribution
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K 0000003957 339.1 MCDONALD MALCOLM Marketing plans K 3957 339.1 MCDONALD MALCOLM Marketing plans |
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McDonald, Malcolm, 1938- | ![]() |
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