Services marketing : concepts, strategies and cases

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Services marketing : concepts, strategies and cases

Hoffman, K. Douglas ; Bateson, John E. G.

Type of material - book ; adult, serious

Edition - 5th ed.

Publication and manufacture - Boston : Cengage Learning, cop. 2017

Language - english

ISBN - 978-1-285-42978-6

COBISS.SI-ID - 12214044

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Hoffman, K. Douglas | Bateson, John E. G.

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IŽANSKA 658 HOFFMAN, K. D. Services IN: 200005933	on loan - outside loan, due date: not specified

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Links to authors' personal bibliographies	Links to information on researchers in the SICRIS system
Hoffman, K. Douglas
Bateson, John E. G.

Source: Personal bibliographies and: SICRIS

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