Customer satisfaction is worthless, customer loyalty is priceless : how to make customers love you, keep them coming back, and tell everyone they know

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Customer satisfaction is worthless, customer loyalty is priceless : how to make customers love you, keep them coming back, and tell everyone they know

Gitomer, Jeffrey

Type of material - handbook ; adult, serious

Publication and manufacture - Austin, Tex. : Bard Press, 1998

Language - english

ISBN - 1-885167-30-X

COBISS.SI-ID - 60894

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Topics
potrošniki | trženje | poslovne odločitve | psihologija potrošnika | strategija trženja

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IŽANSKA 658 GITOMER, J. Customer IN: 200004769	available - reading room

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