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Marketing across culturesUsunier, Jean-ClaudeType of material - textbookEdition - 3rd ed.Publication and manufacture - Harlow (England) [etc.] : Financial Times/Prentice Hall, 2000Language - englishISBN - 0-13-010668-2COBISS.SI-ID - 10535142
Author
Usunier, Jean-Claude
Topics
Export marketing |
Social aspects |
International business enterprises |
Social aspects |
Globalization |
Cross-cultural communication |
Case studies |
International marketing |
Cross-cultural studies |
Intercultural communication |
Market research |
Mednarodni marketing |
Marketinška strategija |
Večkulturnost |
Učbeniki za visoke šole |
Medkulturno sporazumevanje |
Kulturni vplivi |
Nacionalna država |
Učbeniki za visoke šole |
Globalna analiza |
Podjetniška kultura |
Implikacija |
Učbeniki za visoke šole |
Dežele sveta |
Marketing sistemi |
Potrošniški interesi |
Učbeniki za visoke šole |
trženje |
mednarodno trženje |
globalizacija |
kultura |
poslovno okolje |
poslovno komuniciranje |
potrošnik |
tržne raziskave |
medkulturno delovanje |
odnosi z javnostjo |
pogajanje |
pogajanje |
marketing |
international marketing |
globalization |
culture |
business environment |
business communication |
consumer |
market research |
cross-cultural activities |
public relations |
bargaining |
bargaining
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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