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EF, Central Economics Library, Ljubljana (CEKLJ)
  • Consumers
    Arnould, Eric J. ; Price, Linda L. ; Zinkhan, George Martin
    Consumers, 2/e, by Arnould, Price and Zinkhan, analyses how and why consumers purchase and consume the way they do. It outlines both the individual and social factors that influence these processes. ... The text presents a global, behavioral, and multi-disciplinary coverage of consumer behavior. Consumers ispraised as the most current text in the field in the areas of technology, research, and illustrative examples.
    Type of material - textbook ; adult, serious
    Edition - 2nd ed.
    Publication and manufacture - New York [etc.] : McGraw-Hill/Irwin, cop. 2004
    Language - english
    ISBN - 0-07-253714-0; 0-07-121426-7
    COBISS.SI-ID - 10766386

    Link(s):

    http://www.loc.gov/catdir/toc/mh031/2002041065.html

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EF, Centralna ekonomska knjižnica, Ljubljana
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G2 ARNOULD E. Consumers
IN: 000229981 · Prosti p.
G2 ARNOULD E. Consumers
IN: 000229981 		available - outside loan, loan period: 1 months
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