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Strategic electronic marketing : managing e-businessKleindl, Brad Alan, 1955-Type of material - textbookPublication and manufacture - Cincinnati (OH) : South-Western College Publ., cop. 2001Language - englishISBN - 0-324-07264-3; 0-324-01319-1COBISS.SI-ID - 11801318
Author
Kleindl, Brad Alan, 1955-
Topics
Telemarketing |
Database marketing |
Electronic commerce |
Management |
Data processing |
trženje |
elektronsko trženje |
elektronsko poslovanje |
informacijska tehnologija |
distribucija |
sistemi |
inovacije |
strategija trženja |
management |
poslovno okolje |
pravni vidik |
etika |
marketing |
electronic marketing |
electronic commerce |
information technology |
distribution |
systems |
innovations |
marketing strategy |
management |
business environment |
legal aspect |
ethics |
ethics
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EF, Centralna ekonomska knjižnica, Ljubljana |
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· Prosti p. G2 KLEINDL B. Strategic electronic IN: 000197247 · Prosti p. G2 KLEINDL B. Strategic electronic IN: 000197247 |
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