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E-marketing excellence : the heart of ebusinessSmith, Paul Russell, 1957- ; Chaffey, Dave, 1963-Type of material - profess. monogrPublication and manufacture - Oxford [etc.] : Butterworth-Heinemann, 2002Language - englishISBN - 0-7506-5335-3COBISS.SI-ID - 12272870
Author
Smith, Paul Russell, 1957- |
Chaffey, Dave, 1963-
Other authors
Chartered Institute of Marketing
Topics
Internet marketing |
trženje |
elektronsko trženje |
marketing mix |
modeli |
odnosi s strankami |
informacijska tehnologija |
marketing povezav |
elektronsko poslovanje |
planiranje |
marketing |
electronic marketing |
marketing mix |
models |
customer relationship |
information technology |
relationship marketing |
electronic commerce |
planning |
planning
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EF, Centralna ekonomska knjižnica, Ljubljana |
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· Prosti p. G2 SMITH P. E-marketing excellence IN: 000199659 · Prosti p. G2 SMITH P. E-marketing excellence IN: 000199659 |
available - outside loan, loan period: 1 months
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