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AI strategy for sales and marketing [Elektronski vir] : connecting marketing, sales and customer experienceKing, KatieType of material - e-book ; adult, seriousPublication and manufacture - London ; New York : Kogan Page, cop. 2022Language - englishISBN - 978-1-3986-0201-4COBISS.SI-ID - 173799171
Author
King, Katie
Topics
trženje |
prodaja |
strategija trženja |
umetna inteligenca |
strojno učenje |
vedenje potrošnikov |
zaupanje |
personalizacija |
uporabniška izkušnja |
eknjige EF |
marketing |
sales |
marketing strategy |
artificial intelligence |
machine learning |
consumer behaviour |
trust |
personalization |
user experience |
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King, Katie | ![]() |
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