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  • Services marketing : integrating customer focus across the firm
    Zeithaml, Valarie A. ; Bitner, Mary Jo ; Gremler, Dwayne D.
    Services Marketing, 6/e, is written for students and businesspeople who recognise the vital role that services play in the economy and its future. The advanced economies of the world are now ... dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. This edition focuses on knowledge needed to implement service strategies for competitive advantage across industries. In addition to standard marketing topics (such as pricing), this text introduces students to entirely new topics that include management and measurement of service quality, service recovery, the linking of customer measurement to performance measurement, service blueprinting, customer cocreation, and cross-functional treatment of issues through integration of marketing with disciplines such as operations and human resources. Each of these topics represents pivotal content for tomorrow's businesses as they attempt to build strong relationships with their customers.
    Type of material - book ; adult, serious
    Edition - 6th ed.
    Publication and manufacture - New York : McGraw-Hill Irwin, cop. 2013
    Language - english
    ISBN - 978-0-07-811205-8; 0-07-811205-2
    COBISS.SI-ID - 22002406

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EF, Centralna ekonomska knjižnica, Ljubljana
available - outside loan, loan period: 1 months
Call number – location, accession no. ... Copy status
· Prosti p.
G1 ZEITHAML V.A. Sevices marketing
IN: 000240022 · Prosti p.
G1 ZEITHAML V.A. Sevices marketing
IN: 000240022 		available - outside loan, loan period: 1 months
· Prosti p.
G1 ZEITHAML V.A. Sevices marketing
IN: 000238650 · Prosti p.
G1 ZEITHAML V.A. Sevices marketing
IN: 000238650 		available - outside loan, loan period: 1 months
· Prosti p.
G1 ZEITHAML V.A. Sevices marketing
IN: 000238538 · Prosti p.
G1 ZEITHAML V.A. Sevices marketing
IN: 000238538 		available - outside loan, loan period: 1 months
· Prosti p.
G1 ZEITHAML V.A. Sevices marketing
IN: 000238649 · Prosti p.
G1 ZEITHAML V.A. Sevices marketing
IN: 000238649 		available - outside loan, loan period: 1 months
· Prosti p.
G1 ZEITHAML V.A. Sevices marketing
IN: 000238648 · Prosti p.
G1 ZEITHAML V.A. Sevices marketing
IN: 000238648 		available - outside loan, loan period: 1 months
· Prosti p.
G1 ZEITHAML V.A. Sevices marketing
IN: 000236842 · Prosti p.
G1 ZEITHAML V.A. Sevices marketing
IN: 000236842 		on loan - outside loan, due date: not specified
· Prosti p.
G1 ZEITHAML V.A. Sevices marketing
IN: 000238560 · Prosti p.
G1 ZEITHAML V.A. Sevices marketing
IN: 000238560 		on loan - outside loan, due date: not specified
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