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Hooked : how to build habit-forming productsEyal, Nir ; Hoover, RyanType of material - book ; adult, seriousPublication and manufacture - New York : Portfolio/Penguin, cop. 2014Language - englishISBN - 978-1-59184-778-6COBISS.SI-ID - 22419430
Author
Eyal, Nir |
Hoover, Ryan
Topics
New products |
Consumer behavior |
Consumers' preferences |
trženje |
vedenje potrošnika |
nakup |
odločanje |
lojalnost |
psihologija potrošnika |
novi proizvodi |
inovacije |
marketing |
vedenje potrošnika |
purchasing |
decision making |
loyalty |
consumer psychology |
new products |
innovations
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EF, Centralna ekonomska knjižnica, Ljubljana |
available - outside loan, loan period: 1 months
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Call number – location, accession no. ... |
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· Prosti p. G4 EYAL N. Hooked IN: 000238167 · Prosti p. G4 EYAL N. Hooked IN: 000238167 |
available - outside loan, loan period: 1 months
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Year | Impact factor | Edition | Category | Classification | ||||
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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Database name | Field | Year |
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Eyal, Nir | ![]() |
Hoover, Ryan | ![]() |
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