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Strategija pozicioniranja jogurtov na slovenskem trgu : primer Ljubljanske mlekarne : magistrsko deloTeraž, Andrej, 1965-Type of material - master's thesis ; adult, seriousPublication and manufacture - Ljubljana : [A. Teraž], 2016Language - slovenianCOBISS.SI-ID - 23817190
Author
Teraž, Andrej, 1965-
Other authors
Makovec Brenčič, Maja
Topics
Slovenija |
mlekarstvo |
industrijsko podjetje |
Ljubljanske mlekarne |
trženje |
pozicioniranje proizvoda |
strategija |
blagovne znamke |
konkurenčne prednosti |
Slovenia |
dairying |
industrial enterprises |
Ljubljanske mlekarne |
marketing |
positioning |
strategy |
brands |
competitive advantage
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Skladišče II-3524- 0000006307 IN: 000243350 Skladišče II-3524- 6307 IN: 000243350 |
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Teraž, Andrej, 1965- | ![]() |
Makovec Brenčič, Maja | 15496 |
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