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Impact of innovation on consumer's brand perception : master's thesisBenčina, Živa ; Burja, Teja, 1991-Type of material - master's thesis ; adult, seriousPublication and manufacture - Ljubljana : [Ž. Benčina : T. Burja], 2018Language - englishCOBISS.SI-ID - 24845030
Author
Benčina, Živa |
Burja, Teja, 1991-
Other authors
Žabkar, Vesna
Topics
trženje |
blagovne znamke |
inovacije |
vrednotenje |
potrošnik |
vedenje potrošnikov |
raziskave |
analiza |
case study |
Adidas |
marketing |
brands |
innovations |
valuation |
consumer |
consumer behaviour |
research |
analysis |
case study |
Adidas
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Skladišče II-3524- 0000007169 IN: 000246000 Skladišče II-3524- 7169 IN: 000246000 |
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Impact factor
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Year | Impact factor | Edition | Category | Classification | ||||
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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DRS, in which the journal is indexed
Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Benčina, Živa | |
Burja, Teja, 1991- | |
Žabkar, Vesna | 15495 |
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