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Making brands matter to generation Z : master thesisAjduković, VladimiraType of material - master's thesis ; adult, seriousPublication and manufacture - Ljubljana : [V. Ajduković], 2020Language - englishCOBISS.SI-ID - 41377027
Author
Ajduković, Vladimira
Other authors
Pfajfar, Gregor
Topics
trženje |
strategija tržanja |
marketing mix |
blagovne znamke |
starost |
medgeneracijske razlike |
družbena omrežja |
raziskave |
analiza |
marketing |
marketing strategy |
marketing mix |
brands |
age |
generation gap |
social networks |
research |
analysis
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Skladišče II-3524- 0000007850 IN: 000248427 Skladišče II-3524- 7850 IN: 000248427 |
on loan - outside loan, due date: 10.10.2024
Expected to be available after: 11.10.2024 (1. in queue) |
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Ajduković, Vladimira | |
Pfajfar, Gregor | 28910 |
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