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Werbung : eine EinfuehrungSchweiger, Guenther ; Schrattenecker, GerttraudType of material - scient. monogr.Edition - 2., bearbeitete und ergaenzte Aufl.Publication and manufacture - Suttgart : Fischer, 1989Language - germanISBN - 3-437-40205-6COBISS.SI-ID - 5223654
Author
Schweiger, Guenther |
Schrattenecker, Gerttraud
Topics
trženje |
ekonomska propaganda |
marketing mix |
organizacija |
planiranje |
cilj |
financiranje |
stroški |
tržna psihologija |
psihologija potrošnika |
potrošnik |
odločanje |
tipologija |
segmentacija |
identiteta podjetja |
predstava |
etika |
informiranje |
sredstva javnega obveščanja |
komuniciranje |
efektivnost |
pravni vidik |
marketing |
advertising |
marketing mix |
organization |
planning |
goal |
financing |
costs |
market psychology |
consumer psychology |
consumer |
decision making |
typology |
segmentation |
corporate identity |
image |
ethics |
means of public information |
communications |
efficiency |
legal aspect
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EF, Centralna ekonomska knjižnica, Ljubljana |
available - outside loan, loan period: 1 months
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Call number – location, accession no. ... |
Copy status |
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Skladišče 0000021644/0000001370 IN: 000153846 Skladišče 21644/1370 IN: 000153846 |
available - outside loan, loan period: 1 months
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Shelf entry
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