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Strategic marketing for nonprofit organizationsKotler, PhilipType of material - scient. monogr.Edition - 4th ed.Publication and manufacture - Englewood Cliffs (N.J.) : Prentice-Hall, 1991Language - englishISBN - 0-13-851932-3COBISS.SI-ID - 5604582
Author
Kotler, Philip
Topics
ZDA |
negospodarske dejavnosti |
storitve |
trženje |
management |
strategija trženja |
tržno planiranje |
trg |
segmentacija |
pozicioniranje proizvoda |
informacije |
predvidevanje |
marketing mix |
tržne poti |
komuniciranje |
promocija |
odnosi z javnostjo |
kontrola |
vrednotenje |
USA |
non-economic activities |
services |
marketing |
management |
marketing strategy |
market planning |
market |
segmentation |
positioning |
information |
forecasting |
marketing mix |
marketing channels |
communications |
sales promotion |
public relations |
control |
valuation
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