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Industrial marketing : analysis, planning, and controlReeder, Robert R. ; Brierty, Edward G. ; Reeder, Betty H.Type of material - scient. monogr.Edition - 2nd ed.Publication and manufacture - Englewood Cliffs (N.J.) : Prentice-Hall, 1991Language - englishISBN - 0-13-457482-6COBISS.SI-ID - 5606630
Author
Reeder, Robert R. |
Brierty, Edward G. |
Reeder, Betty H.
Topics
trženje |
medorganizacijsko trženje |
nabava |
odločanje |
strateško planiranje |
strategija trženja |
tržne raziskave |
informacije |
trg |
segmentacija |
pozicioniranje proizvoda |
novi proizvodi |
inovacije |
razvoj |
planiranje |
tržne poti |
distribucija |
logistika |
komuniciranje |
prodaja |
ekonomska propaganda |
promocija |
cena |
politika cen |
kontrola |
mednarodno trženje |
aplikacija |
industrija |
marketing |
intercompany marketing |
purchase |
decision making |
strategic planning |
marketing strategy |
market research |
information |
market |
segmentation |
positioning |
new products |
innovations |
development |
planning |
marketing channels |
distribution |
logistics |
communications |
sales |
advertising |
sales promotion |
price |
price policy |
control |
international marketing |
application |
industry
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