Blue ocean strategy : how to create uncontested market space and make the competition irrelevant

DOBA Faculty (DOBAMB)

Blue ocean strategy : how to create uncontested market space and make the competition irrelevant

Kim, W. Chan ; Mauborgne, Renée

Type of material - review

Edition - Expanded ed.

Publication and manufacture - Boston (Mass.) : Harvard Business School Press, cop. 2015

Language - english

ISBN - 978-1-62527-449-6

COBISS.SI-ID - 512724528

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knjižnica, prosti pristop 339.138 KIM W. C. Blue ocean IN: 000010219	available - outside loan, loan period: 1 months

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Links to authors' personal bibliographies	Links to information on researchers in the SICRIS system
Kim, W. Chan
Mauborgne, Renée

Source: Personal bibliographies and: SICRIS

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