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Vloga in pomen marketinškega informacijskega sistema pri oblikovanju poslovnega informacijskega sistema za visokošolsko organizacijo = The role and the meaning of marketing information system in forming business information system for a higher education organization : magistrsko deloFekonja, Igor, 1955-Type of material - master's thesisPublication and manufacture - Maribor : [I. Fekonja], 2010Language - slovenianCOBISS.SI-ID - 10265116
Author
Fekonja, Igor, 1955-
Other authors
Radonjič, Dušan |
Kajzer, Štefan
Topics
informacijski sistemi |
marketing |
MIS |
poslovni sistemi |
oblikovanje |
vodenje |
odločanje |
visoko šolstvo |
fakultete |
informacije |
informacijska tehnologija |
strateško planiranje |
aktivnosti |
marketinški splet |
življenjski cikel |
controlling |
cilj |
merila
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Č MM 0000000200 Č MM 200 |
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Fekonja, Igor, 1955- | 10521 |
Radonjič, Dušan | 02544 |
Kajzer, Štefan | 01754 |
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