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Marketing communications : an integrated approachSmith, Paul Russell, 1957- ; Taylor, Jonathan, 1956-Type of material - textbookEdition - 4th ed.Publication and manufacture - London ; Sterling (VA) : K. Page, 2004Language - englishISBN - 0-7494-4265-4COBISS.SI-ID - 10820914
Author
Smith, Paul Russell, 1957- |
Taylor, Jonathan, 1956-
Topics
Communication in marketing |
Advertising |
Marketing |
Oglaševanje |
Učbeniki za visoke šole |
Marketing |
Komuniciranje |
Etični vidik |
Učbeniki za visoke šole |
Komuniciranje |
Marketinška strategija |
Tržna miselnost |
Učbeniki za visoke šole |
Marketing |
Korporativna identiteta |
Elektronske komunikacije |
Učbeniki za visoke šole |
trženje |
marketing |
komuniciranje |
komunikacije |
orodja |
prodaja |
trg |
strategija trženja |
mediji |
management |
ekonomska propaganda |
oglaševanje |
direktno trženje |
neposredna prodaja |
promocija |
odnosi z javnostjo |
reklama |
sponzorstvo |
razstave |
pakiranje |
trgovanje |
elektronsko poslovanje |
elektronsko trženje |
učbeniki
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Faculty of Economics and Business, Maribor |
available - outside loan, loan period: 30 days
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Call number – location, accession no. ... |
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339.13 SMITH P. Marketing 04 a 339.13 SMITH P. Marketing 04 a |
available - outside loan, loan period: 30 days
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339.13 SMITH P. Marketing 04 339.13 SMITH P. Marketing 04 |
available - outside loan, loan period: 30 days
|
339.13 SMITH P. Marketing 04 b 339.13 SMITH P. Marketing 04 b |
on loan - outside loan, due date: 15.07.2024
Expected to be available after: 16.07.2024 (1. in queue) |
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DRS, in which the journal is indexed
Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Smith, Paul Russell, 1957- | |
Taylor, Jonathan, 1956- |
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