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Big brands, big trouble : lessons learned the hard wayTrout, JackType of material - profess. monogrPublication and manufacture - New York [etc.] : J. Wiley, cop. 2001Language - englishISBN - 0-471-41432-8COBISS.SI-ID - 12391398
Author
Trout, Jack
Topics
Brand name products |
Product differentiation |
Competition |
Izdelki |
Zaščitna imena |
Priročniki |
podjetje |
proizvodi |
blagovne znamke |
uspešnost poslovanja |
elektronska industrija |
trženje |
marketing |
napake |
stroški |
management |
vodenje |
mišljenje |
gospodarski svetovalci |
krize |
primeri |
case study |
enterprises |
products |
trademarks |
success of business operation |
electronic industry |
brands |
marketing |
failure |
mistakes |
costs |
management |
leadership |
thinking |
management consultants |
crises |
cases |
case study |
case study
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Faculty of Economics and Business, Maribor |
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658.6 TROUT J. Big b 658.6 TROUT J. Big b |
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658.6 TROUT J. Big a 658.6 TROUT J. Big a |
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658.6 TROUT J. Big 658.6 TROUT J. Big |
available - outside loan, loan period: 30 days
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Year | Impact factor | Edition | Category | Classification | ||||
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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Database name | Field | Year |
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Trout, Jack | ![]() |
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