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Customer-based brand equity for tourism destination : conceptual model and its empirical verification : doctoral dissertationKonečnik, MajaType of material - dissertationPublication and manufacture - Ljubljana : [M. Konečnik], 2005Language - englishCOBISS.SI-ID - 15413478
Author
Konečnik, Maja
Other authors
Žabkar, Vesna
Topics
Turistični trg |
Turistična ponudba |
Turistične destinacije |
Disertacije |
Turistična dejavnost |
Verifikacija |
Preliminarni podatki |
Disertacije |
Turistična dejavnost |
Potrošniški interesi |
Tržni rezultati |
Disertacije |
Turistične storitve |
Turistična organiziranost |
Marketinška strategija |
Disertacije |
Blagovne znamke |
Koncepcije |
Karakteristike |
Disertacije |
Potrošniki |
Podobe |
Enakost možnosti |
Disertacije |
Potrošniki |
Merjenje učinkovitosti |
Ravnovesje |
Disertacije |
turizem |
turistična industrija |
kvalitativna analiza |
kvantitativna analiza |
blagovne znamke |
image |
trženje |
marketing |
strategija trženja |
tržne raziskave |
proizvodi |
storitve |
potrošnik |
turistični proizvod |
potovanja |
image |
modeli |
razvoj |
management |
marketing |
products |
services |
consumer |
trademarks |
tourism |
tourist product |
travel |
image |
models |
development |
management |
management
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Year | Impact factor | Edition | Category | Classification | ||||
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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DRS, in which the journal is indexed
Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Konečnik, Maja | 19762 |
Žabkar, Vesna | 15495 |
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