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Stopnja integriranega tržnega komuniciranja kot determinanta poslovne uspešnosti podjetja : doktorska disertacijaHočevar, Nina, 1974-Type of material - dissertationPublication and manufacture - Ljubljana : [N. Hočevar], 2007Language - slovenianCOBISS.SI-ID - 17589990
Author
Hočevar, Nina, 1974-
Other authors
Mumel, Damijan |
Žabkar, Vesna
Topics
Tržno komuniciranje |
Integriranje |
Stopnje |
Disertacije |
Marketing management |
Tržni modeli |
Preverjanje |
Disertacije |
Tržno komuniciranje |
Integrirani sistemi |
Merjenje učinkovitosti |
Disertacije |
Tržne raziskave |
Koncepcije |
Operacionalizacija |
Disertacije |
Poslovna uspešnost |
Uspešna podjetja |
Determinante |
Disertacije |
trženje |
marketing |
tržne raziskave |
uspešnost poslovanja |
tržno planiranje |
poslovno komuniciranje |
struktura |
preizkušanje domnev |
metodologija |
operacijski sistemi |
operacijsko raziskovanje |
operativni plani |
vzajemno trženje |
medorganizacijsko trženje |
faktorska analiza |
empirične raziskave |
rezultati |
vzorci |
vzorčenje |
matematična statistika |
korelacije |
podjetje |
razlike |
modeli |
meritve |
ocenjevanje |
oglasi |
hipoteze |
vrednotenje |
blagovne znamke |
raziskave |
analiza |
marketing |
business communication |
information systems |
relationship marketing |
advertisement |
trademarks |
research |
analysis |
analysis
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Hočevar, Nina, 1974- | 25833 |
Mumel, Damijan | 15314 |
Žabkar, Vesna | 15495 |
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