Faculty of Economics and Business, Maribor (EPF)
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Global applications of the internet of things in digital marketing"This book will answer the questions on applications of IoT communications between marketers and consumers, how to monitor their interaction and what information should be given to the consumers. The ... book will provide benefits to marketers in building brand awareness to expand customer base and enter new markets, Generate leads for the business, To engage and provide valuable information, Generate sales via online or offline channels. The book links the industry with academia by providing useful insights on how to improve businesses' ability to create and customize customer value and loyalty. Covering topics including e-commerce, mobile marketing, website development, and physical customer experiences"--Type of material - book ; adult, seriousPublication and manufacture - Hershey (PA) : IGI Global, 2023Language - englishISBN - 978-1-6684-8166-0; 978-1-6684-8167-7COBISS.SI-ID - 182610947
Other authors
Naim, Arshi, 1976- |
Devi, Vairamani Ajantha, 1981-
Collection
Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book Series
Topics
Internet marketing |
Internet of things |
Economic aspects |
Internet marketing |
internet |
aplikacije |
digitalni marketing
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Faculty of Economics and Business, Maribor |
available - outside loan, loan period: 30 days
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Call number – location, accession no. ... |
Copy status |
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339.13 GLOBAL Applications 339.13 GLOBAL Applications |
available - outside loan, loan period: 30 days
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Year | Impact factor | Edition | Category | Classification | ||||
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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DRS, in which the journal is indexed
Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Naim, Arshi, 1976- | |
Devi, Vairamani Ajantha, 1981- |
Source: Personal bibliographies
and: SICRIS
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