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Marketing communicationsPelsmacker, Patrick de, 1957- ; Geuens, Maggie, 1969- ; Bergh, Joeri van den, 1971-Type of material - bookPublication and manufacture - Harlow [etc.] : Financial Times/Prentice Hall, 2001Language - englishISBN - 0-273-63871-8COBISS.SI-ID - 20557405
Author
Pelsmacker, Patrick de, 1957- |
Geuens, Maggie, 1969- |
Bergh, Joeri van den, 1971-
Topics
Communication in marketing |
Europe |
Advertising |
Komuniciranje |
Marketinška strategija |
Tržna miselnost |
Učbeniki za visoke šole |
Komuniciranje |
Ekonomska propaganda |
Pospeševanje prodaje |
Učbeniki za visoke šole |
Marketing |
Komuniciranje |
Etični vidik |
Učbeniki za visoke šole |
trženje |
marketing |
komuniciranje |
blagovne znamke |
cilj |
proračuni |
oglaševanje |
množični mediji |
raziskovanje |
tržne raziskave |
odnosi z javnostjo |
sponzorstvo |
razstave |
prodaja |
Internet |
računalniške mreže |
uporaba računalnika |
mednarodni trg |
marketing |
trademark |
budgets |
advertising |
mass media |
research |
market research |
public relations |
sponsorship |
exhibition |
sale |
Internet |
computer networks |
computer application |
international market
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Faculty of Economics and Business, Maribor |
available - outside loan, loan period: 30 days
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339.13 PELSMACKER P. Marketing a 339.13 PELSMACKER P. Marketing a |
available - outside loan, loan period: 30 days
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339.13 PELSMACKER P. Marketing 339.13 PELSMACKER P. Marketing |
available - outside loan, loan period: 30 days
|
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