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Foundations of marketing theory : toward a general theory of marketingHunt, Shelby D., 1939-Type of material - profess. monogrPublication and manufacture - Armonk (N.Y.) ; London (UK) : M. E. Sharpe, cop. 2002Language - englishISBN - 0-7656-0929-0; 0-7656-0930-4COBISS.SI-ID - 22431581
Author
Hunt, Shelby D., 1939-
Topics
Marketing |
Trženje |
Marketing |
Teorije |
Theories |
Raziskave trga |
Market research |
Marketing |
Teorije |
Znanstvene metode |
Študije |
Marketing |
Modeli trga |
Tržni modeli |
Študije |
Marketing |
Tržno komuniciranje |
Konkurenčna prednost |
Študije |
Marketing |
Filozofija trženja |
Funkcionalna struktura |
Študije |
Marketing |
Ekonomski vidik |
Zgodovinski orisi |
Študije |
Marketing |
Poslovna disciplina |
Znanstvene metode |
Študije |
trženje |
marketing |
teorija |
filozofija |
morfologija |
znanost |
metode |
strategija trženja |
tržne raziskave |
konkurenčnost |
normativi |
pozitivizem |
potrošnik |
vedenje |
psihologija potrošnika |
kultura |
trg |
komuniciranje |
poslovna etika |
marketinški splet |
marketing mix |
zgodovinski pregledi |
marketer |
tržniki |
strokovnjaki |
competitiveness |
buyers |
behavior |
marketing communication |
marketing communication
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Faculty of Economics and Business, Maribor |
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339.13 HUNT S. Foundations b 339.13 HUNT S. Foundations b |
available - outside loan, loan period: 30 days
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339.13 HUNT S. Foundations c 339.13 HUNT S. Foundations c |
available - outside loan, loan period: 30 days
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339.13 HUNT S. Foundations a 339.13 HUNT S. Foundations a |
available - outside loan, loan period: 30 days
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339.13 HUNT S. Foundations 339.13 HUNT S. Foundations |
available - outside loan, loan period: 30 days
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Hunt, Shelby D., 1939- |
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