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Challenging the status quo in marketing research [Elektronski vir] : [conference proceedings]European Marketing Academy Conference. Regional Conference (11 ; 2020 ; Zagreb, Croatia)Type of material - proceedings of conference contributionsPublication and manufacture - Zagreb : University of Zagreb, Faculty of Economics and Business, 2020Language - englishCOBISS.SI-ID - 46102531
Author
European Marketing Academy Conference |
Regional Conference
Other authors
Fudurić, Morana
Collection
Proceedings of the European Marketing Academy
Topics
trženje |
dežele v razvoju |
ekonomika prehoda |
potrošnik |
blagovne znamke |
promocija |
vedenje potrošnikov |
poslovno komuniciranje |
družbena odgovornost |
konference |
marketing |
developing countries |
transitional economics |
consumer |
trademarks |
promotion |
consumer behaviour |
business communication |
social responsibility |
conferences |
conferences
Shelf entry
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Database name | Field | Year |
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Fudurić, Morana |
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