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Business market management : understanding, creating, and delivering valueAnderson, James C. ; Narus, James A.Type of material - profess. monogrPublication and manufacture - Upper Saddle River (New Jersey) : Prentice Hall ; London [etc.] : Prentice-Hall International, cop. 1999Language - englishISBN - 0-13-522657-0COBISS.SI-ID - 4997148
Author
Anderson, James C. |
Narus, James A.
Topics
Industrial marketing |
Marketing |
Strategija |
Priročniki |
Marketing |
Poslovanje |
Storitvene dejavnosti |
Priročniki |
Marketing |
Management |
Operativni management |
Priročniki |
Marketing |
Prodajni kanali |
Zahteve |
Priročniki |
Marketing |
Potrebe |
Merjenje učinkovitosti |
Priročniki |
Industrijski marketing |
Management |
Storitve |
Priročniki |
Industrijski marketing |
Realizacija |
Odprti sistemi |
Priročniki |
Industrijski marketing |
Pospeševanje prodaje |
Človeški viri |
Priročniki |
Industrijski marketing |
Razumevanje |
Napake |
Priročniki |
trženje |
marketing |
trg |
poslovanje |
management |
kreativnost |
ustvarjalnost |
vrednotenje |
vrednost |
zaznavanje |
znanje |
družbe |
potrošnik |
strategija trženja |
operativni management |
pretok informacij |
teamsko delo |
delovne skupine |
trajnostni razvoj |
partnerstvo |
poslovno sodelovanje |
fleksibilnost
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Faculty of Economics and Business, Maribor |
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339.13 ANDERSON J. Business 339.13 ANDERSON J. Business |
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