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Marketing management support systems : principles, tools, and implementationWierenga, Berend ; Bruggen, Gerrit Harm vanType of material - textbookPublication and manufacture - Boston (Mass.) ; Dordrecht ; London : Kluwer Academic Publishers, cop. 2000Language - englishISBN - 0-7923-8615-9COBISS.SI-ID - 5310492
Author
Wierenga, Berend |
Bruggen, Gerrit Harm van
Topics
Marketing |
Management |
Framework |
Marketing |
Decision making |
Information technology |
Marketing |
ORAC model |
Expert system |
Self-organizing systems |
Data processing |
Brain |
Creative activities |
Problem solving |
Handbooks, manuals, etc |
Brand name products |
Handbooks, manuals, etc |
Neural networks (Computer science) |
Handbooks, manuals, etc |
Adaptive signal processing |
Handbooks, manuals, etc |
Knowledge management |
Textbooks |
Marketing |
Tržno komuniciranje |
Učbeniki za visoke šole |
Marketing |
Strategija |
Informacijska tehnologija |
Učbeniki za visoke šole |
Marketing |
Management |
Zaščitni znaki |
Učbeniki za visoke šole |
Marketing |
Strateški položaj |
Implementacija |
Učbeniki za visoke šole |
Marketing |
Komunikacijska tehnologija |
Podporni programi |
Učbeniki za visoke šole |
Marketing |
Marketinška strategija |
Tržna miselnost |
Učbeniki za visoke šole |
Marketing |
Determinante |
Ključna porazdelitev |
Učbeniki za visoke šole |
Marketing |
Karakteristike |
Modifikacije |
Učbeniki za visoke šole |
Management |
Znanje vodenja |
Strategija |
Učbeniki za visoke šole |
Management |
Vodstveni kadri |
Zaščitna imena |
Učbeniki za visoke šole |
Tržno komuniciranje |
Mrežni sistemi |
Intermedialnost |
Učbeniki za visoke šole |
Poslovna informatika |
Mrežni sistemi |
Intermedialnost |
Učbeniki za visoke šole |
Nevronske mreže |
Računalniška arhitektura |
Načrtovanje |
Učbeniki za visoke šole |
marketing |
trženje |
poslovne odločitve |
odločanje |
informatika |
informacijski sistemi |
podpora |
orodja |
management |
filozofija kulture |
klasifikacija |
formatiranje |
reševanje problemov |
modeli |
ekspertni sistemi |
optimizacija |
kreativnost |
ustvarjalnost |
tržno planiranje |
karakterizacija |
ponudba |
uporaba računalnika |
integracija |
osnove |
znanje |
predstava |
blagovne znamke |
manager |
prihodnost |
primeri |
case study |
učbeniki
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Pickup location |
Material status | Reservation |
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Faculty of Economics and Business, Maribor |
on loan - outside loan, due date: 30.08.2024
Expected to be available after: 02.09.2024 (1. in queue) |
Call number – location, accession no. ... |
Copy status |
---|---|
339.13 WIERENGA B. Marketing 339.13 WIERENGA B. Marketing |
on loan - outside loan, due date: 30.08.2024
Expected to be available after: 02.09.2024 (1. in queue) |
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