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Marketing management for nonprofit organizationsSargeant, AdrianType of material - textbookPublication and manufacture - Oxford (UK) ; New York : Oxford University Press, 1999Language - englishISBN - 0-19-877566-0; 0-19-877567-9COBISS.SI-ID - 6074908
Author
Sargeant, Adrian
Topics
Nonprofit organizations |
Marketing |
Marketing |
Management |
Neprofitne organizacije |
Vodenje |
Marketing miks |
Učbeniki za visoke šole |
Neprofitne organizacije |
Planiranje poslovanja |
Razvojne možnosti |
Učbeniki za visoke šole |
Marketing |
Implementacija |
Orientacija |
Učbeniki za visoke šole |
marketing |
trženje |
neprofitne organizacije |
trg |
segmentacija |
tržno planiranje |
aplikacija |
izobraževanje |
zdravstveno varstvo |
marketing mix |
marketinški splet |
socialna varnost
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Faculty of Economics and Business, Maribor |
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339.13 SARGEANT A. Marketing 339.13 SARGEANT A. Marketing |
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