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Marketing for hospitality and tourismKotler, Philip, 1931- ; Bowen, John T., 1948- ; Makens, James C.Type of material - textbookEdition - 3rd, international ed.Publication and manufacture - Upper Saddle River (New Jersey) : Prentice Hall : Pearson Education International, cop. 2003Language - englishISBN - 0-13-120057-7COBISS.SI-ID - 7011356
Author
Kotler, Philip, 1931- |
Bowen, John T., 1948- |
Makens, James C.
Topics
Hospitality industry |
Marketing |
Tourism |
Marketing |
Marketing |
Strategy |
Hospitality industry |
Handbooks, manuals, etc |
Marketing |
Marketinška strategija |
Učbeniki za visoke šole |
Turizem |
Turistična organiziranost |
Storitvene dejavnosti |
Učbeniki za visoke šole |
Hotelirstvo |
Ponudba in povpraševanje |
Gostoljubnost |
Učbeniki za visoke šole |
Marketing |
Potrošniški interesi |
Turistična promocija |
Učbeniki za visoke šole |
marketing |
trženje |
strategija trženja |
tržne raziskave |
tržno planiranje |
operativni plani |
prodaja |
hotelirstvo |
gostinstvo |
turizem |
poslovna strategija |
turistično posredovanje |
strateško planiranje |
spremembe |
mednarodno trženje |
poslovno okolje |
informacijski sistemi |
potrošnik |
psihologija potrošnika |
vedenje |
storitve |
kupci |
trg |
segmentacija |
cilj |
pozicioniranje |
proizvodi |
design |
cene |
kvaliteta |
zagotavljanje kvalitete |
promocija |
odnosi z javnostjo |
ekonomska propaganda |
distribucija |
blagovni promet |
pretok blaga |
učbeniki |
primeri |
case study
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Faculty of Economics and Business, Maribor |
available - outside loan, loan period: 30 days
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Call number – location, accession no. ... |
Copy status |
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339.13 KOTLER P. Market.03,int. 339.13 KOTLER P. Market.03,int. |
available - outside loan, loan period: 30 days
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Year | Impact factor | Edition | Category | Classification | ||||
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Kotler, Philip, 1931- | ![]() |
Bowen, John T., 1948- | ![]() |
Makens, James C. | ![]() |
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