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Handbuch Markenführung : Kompendium zum erfolgreichen Markenmanagement : Strategien - Instrumente - ErfahrungenType of material - handbookEdition - 2., vollständig überarbeitet und erweiterte Aufl.Publication and manufacture - Wiesbaden : Gabler, 2004Language - germanISBN - 3-409-11968-XCOBISS.SI-ID - 7936540
Other authors
Bruhn, Manfred, 1949-
Topics
Brand name products |
Brand name products |
Social aspects |
Marketing |
Management |
Market research |
Management |
Handbooks, manuals, etc |
Market value |
Brands |
Handbooks, manuals, etc |
Market value |
Controlling |
Blago |
Blagovne znamke |
Tržna vrednost |
Priročniki |
Blagovne znamke |
Komunikacijska tehnika |
Podobe |
Priročniki |
Trg |
Trženjski splet |
Marketinška strategija |
Priročniki |
Trg |
Marketinški procesi |
Prodajne tehnike |
Priročniki |
Trg |
Teorija trženja |
Pojmi |
Priročniki |
Trg |
Družbeni vidik |
Trgovske znamke |
Priročniki |
blagovne znamke |
terminologija |
blago |
trg |
tržne informacije |
trženje |
marketing |
management |
vodenje |
informacije |
strategija |
odločanje |
predstava |
teorija |
izdelki |
proizvodi |
praksa |
pospeševanje prodaje |
prodajna politika |
organiziranost |
tržna analiza |
strategija trženja |
integracija |
kontrola |
uspešnost poslovanja |
meritve |
poslovno okolje |
pravni vidik |
pravna ureditev |
priročniki |
trgovinsko pravo |
primeri |
case study
Call number – location, accession no. ... |
Copy status | Reservation |
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Č 658.6 HANDBUCH/0000000001 Č 658.6 HANDBUCH/1 |
available - reading room
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Č 658.6 HANDBUCH/0000000003 Č 658.6 HANDBUCH/3 |
available - reading room
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Č 658.6 HANDBUCH/0000000002 Č 658.6 HANDBUCH/2 |
available - reading room
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Shelf entry
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Bruhn, Manfred, 1949- |
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