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The art & science of interpreting market research evidenceSmith, David Van Lloyd ; Fletcher, J. H.Type of material - profess. monogrPublication and manufacture - Chichester (UK) ; Hoboken (N.J.) : J. Wiley, cop. 2004Language - englishISBN - 0-470-84424-8COBISS.SI-ID - 8038428
Author
Smith, David Van Lloyd |
Fletcher, J. H.
Topics
Marketing research |
Qualitative research |
Statistics |
Tržne raziskave |
Interpretacija |
Evidenca |
Pregledne študije |
Tržne raziskave |
Naratologija |
Integracijski procesi |
Pregledne študije |
Kvalitativno raziskovanje |
Marketinška strategija |
Povezovanje |
Pregledne študije |
Kvalitativno raziskovanje |
Holistični pristop |
Analiza podatkov |
Pregledne študije |
tržne raziskave |
kvalitativna analiza |
statistika |
statistična analiza |
znanost |
umetnost |
trg |
podatki |
tržna analiza |
problematika |
informacije |
organiziranost |
povezanost |
znanje |
odločanje
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Faculty of Economics and Business, Maribor |
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339.13 SMITH D. Art 339.13 SMITH D. Art |
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Year | Impact factor | Edition | Category | Classification | ||||
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Smith, David Van Lloyd | ![]() |
Fletcher, J. H. | ![]() |
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