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Total integrated marketing : breaking the bounds of the functionHulbert, James M., 1942- ; Capon, Noel, 1937- ; Piercy, Nigel, 1953-Type of material - profess. monogrPublication and manufacture - New York [etc.] : Free Press : Simon & Schuster, cop. 2003Language - englishISBN - 0-684-84867-8COBISS.SI-ID - 8677660
Author
Hulbert, James M., 1942- |
Capon, Noel, 1937- |
Piercy, Nigel, 1953-
Topics
Marketing |
Marketing |
Management |
Integrated marketing |
Total quality management |
Customer services |
Marketing |
Celovito upravljanje |
Povezovanje |
Priročniki |
Marketing |
Trženjska funkcija |
Prelom |
Priročniki |
Storitveni sektor |
Storitvene dejavnosti |
Potrošniški interesi |
Priročniki |
Marketing management |
Življenjski stil |
Človeški viri |
Priročniki |
marketing |
trženje |
integracijski procesi |
poslovno okolje |
strategija trženja |
finančno upravljanje |
finance |
računovodstvo |
operativni plani |
operativni management |
združevanje |
povezanost |
blago |
dobrine |
prodaja |
pospeševanje prodaje |
razvoj |
inovacije |
potrošnik |
storitve |
uporaba človeških zmogljivosti |
partnerstvo
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Faculty of Economics and Business, Maribor |
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339.13 HULBERT J. Total 339.13 HULBERT J. Total |
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Database name | Field | Year |
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Hulbert, James M., 1942- | ![]() |
Capon, Noel, 1937- | ![]() |
Piercy, Nigel, 1953- | ![]() |
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