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Balanced brand : how to balance the stakeholder forces that can make or break your businessFoley, John, 1955-Type of material - handbookEdition - 1st ed.Publication and manufacture - San Francisco (CA) : Jossey-Bass ; Hoboken (N.J.) : J. Wiley, cop. 2006Language - englishISBN - 0-7879-8309-8; 978-0-7879-8309-3COBISS.SI-ID - 8811548
Author
Foley, John, 1955-
Other authors
Kendrick, Julie
Topics
Brand name products |
Corporate image |
Relationship marketing |
Product management |
Blagovne znamke |
Korporativna identiteta |
Podobe |
Priročniki |
Gospodarsko poslovanje |
Poslovne bilance |
Delničarji |
Priročniki |
blagovne znamke |
bilanciranje |
bilance |
delničarstvo |
delnice |
poslovanje podjetja |
kultura podjetja |
podjetje |
razvoj |
likvidacija podjetja |
premoženje |
prodajna politika |
planiranje |
prodaja |
prodajna funkcija |
spremembe |
operativni management |
strategija trženja |
poslovno okolje |
tržno planiranje
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Faculty of Economics and Business, Maribor |
available - outside loan, loan period: 30 days
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Call number – location, accession no. ... |
Copy status |
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658.6 FOLEY J. Balanced 658.6 FOLEY J. Balanced |
available - outside loan, loan period: 30 days
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Shelf entry
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Foley, John, 1955- | |
Kendrick, Julie |
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