Principles of strategic communication

Faculty of Economics and Business, Maribor (EPF)

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Principles of strategic communication

Holtzhausen, Derina ...

"Designed to support the paradigm shift in media and communication, this book presents the basic tenants of strategic communication and its foundational disciplines of advertising, public relations, ... and marketing communications. Drawing on the latest research in the field, the text introduces students to the theories of strategic communication while at the same time outlining how to apply them to everyday practice. To facilitate learning and tie concepts to practice, each chapter includes introductory focus questions, a contemporary global case study, a career profile of a current practitioner, end-of-chapter discussion questions, and features that highlight how research methods can be applied to strategic communication practice. Principles of Strategic Communication is ideal as a core text for undergraduate students in strategic communication courses within media, communication, marketing, and advertising programs. The accompanying online resources feature chapter summaries, useful links to examples of strategic communication in action, suggested further reading, and practice test questions. Instructors will find an instructor's resource manual that includes sample syllabi, class activities, lecture topics, and a test bank"--

Type of material - book

Publication and manufacture - New York, NY ; Abingdon : Routledge, 2021

Language - english

ISBN - 978-0-367-43247-8; 978-0-367-42631-6

COBISS.SI-ID - 93719299

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Author
Holtzhausen, Derina | Fullerton, Jami A. | Lewis, Bobbi Kay | Shipka, Danny

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Faculty of Economics and Business, Maribor	available - outside loan, loan period: 30 days

Call number – location, accession no. ...	Copy status
659.1 PRINCIPLES Cummunication	available - outside loan, loan period: 30 days

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Year	Impact factor		Edition		Category		Classification
Year	JCR	SNIP	JCR	SNIP	JCR	SNIP	JCR	SNIP

Links to authors' personal bibliographies	Links to information on researchers in the SICRIS system
Holtzhausen, Derina
Fullerton, Jami A.
Lewis, Bobbi Kay
Shipka, Danny

Source: Personal bibliographies and: SICRIS

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