Faculty of Economics and Business, Maribor (EPF)
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Merjenje zadovoljstva odjemalcev v malih podjetjih slovenske predelovalne dejavnosti - praksa ali samo želja? = Measuring customer satisfaction in small Slovenian companies in the processing industry: reality or wishful thinking?Šuster Erjavec, HanaV članku preučujemo kako, če sploh, oziroma zakaj slovenska mala podjetja v predelovalni dejavnosti ne merijo zadovoljstva svojih odjemalcev. Ugotavljamo, da večina malih slovenskih podjetij ... predelovalne dejavnosti ne meri zadovoljstva svojih odjemalcev. Z analizo smo identificirali tri skupine podjetij, ki se razlikujejo med seboj po tem, zaradi kakšnih vzrokov ne merijo zadovoljstva svojih odjemalcev in kako gledajo na raziskave zadovoljstva odjemalcev in marketing nasploh.Source: Naše gospodarstvo : revija za aktualna gospodarska vprašanja = Our economy : review of current problems in economics. - ISSN 0547-3101 (Letn. 54, št. 3/4, 2008, str. 22-30)Type of material - article, component partPublish date - 2008Language - slovenianCOBISS.SI-ID - 9512732
Author
Šuster Erjavec, Hana
Topics
odjemalec |
zadovoljstvo |
Slovenija |
predelovalne dejavnosti |
podjetje |
mala podjetja |
praksa
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source: Naše gospodarstvo : revija za aktualna gospodarska vprašanja = Our economy : review of current problems in economics. - ISSN 0547-3101 (Letn. 54, št. 3/4, 2008, str. 22-30)
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Database name | Field | Year |
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Šuster Erjavec, Hana | 90679 |
Source: Personal bibliographies
and: SICRIS
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