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Ustvarjalno sodelovanje : od zasnove do uspešne prodaje izdelkaMulej, Matjaž ; Devetak, Gabrijel, 1938-2014Zaostajamo za razvitim delom sveta (tudi) zato, ker ne proučujemo trga in razvijamo njemu potrebne inovacije s sodelovanjem razvojno-raziskovalnih, tržnih in vseh drugih delavcev. Brez takega ... sodelovanja tudi samoupravljanje ne more postati socialistično. Naša alternativa je jasna : ali prehod v obdobje človeškega kapitala, kakovosti in znanja, ali pa nerentabilno garaško življenje od žuljev na rokah namesto na možganih. Inovacije in ustvarjalno sodelovanje mnogih, ne zgolj elite, motiviranih inType of material - professional monograph ; adult, seriousPublication and manufacture - Ljubljana : Gospodarski vestnik, 1985Language - slovenianCOBISS.SI-ID - 15449089
Author
Mulej, Matjaž |
Devetak, Gabrijel, 1938-2014
Topics
inovacije |
novi proizvodi |
inovacijski proces |
prodajna politka |
trženje |
znanstveno sodelovanje |
raziskovalna dejavnost |
razvojna politika |
inventivna dejavnost |
ustvarjalnost |
innovations |
new products |
innovative process |
marketing policy |
marketing |
scientific cooperation |
research |
development policy |
creativeness |
invention activity |
industrijski izdelki |
trženje |
planiranje |
priročniki
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Database name | Field | Year |
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Mulej, Matjaž | 08082 |
Devetak, Gabrijel, 1938-2014 | 15058 |
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