Faculty of Arts, Lj. - all departments (FFLJ)
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Consuming atmospheres : designing, experiencing, and researching atmospheres in consumption spaces"Atmosphere is a term often used in everyday life to describe how a consumption space feels, and has long been an important theme within marketing. There has been renewed interest in atmosphere over ... recent years in marketing and beyond, with the concept at a crucial point in its development. However, research about atmosphere is often confined into disciplinary silos. Consuming Atmospheres unsettles such disciplinary boundaries by delivering an interdisciplinary collection of cutting-edge work on atmosphere and consumption. Specifically, the book brings together experts from various disciplinary backgrounds to explore how atmospheres are designed, experienced, and researched. Within these three thematic parts organising the collection, atmosphere is explored across a range of consumption and geographic contexts, including pop-up stores, music festivals, tourist spaces, town centres, sports stadia, amusement arcades, food and drink, urban squats, and seaside piers across England, Scotland, Denmark, and Slovenia. The book will appeal to academics and postgraduate students within marketing and beyond, given the chapter authors have backgrounds in marketing, consumer research, geography, sociology, youth studies, art and design, place management and law. It may also be of interest to practitioners endeavouring to co-create more effective consumption atmospheres, such as marketers, retailers, and place managers"--Type of material - proceedings ; adult, seriousPublication and manufacture - New York ; London : Routledge, cop. 2024Language - englishISBN - 978-1-03226-492-9; 978-1-03226-494-3COBISS.SI-ID - 193732355
Other authors
Steadman, Chloe |
Coffin, Jack
Topics
Antropologija |
Trženje |
Vedenje potrošnikov |
Potrošniki |
Tržne raziskave
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OHK - Etnologija in kult. antropol. A.4.1 0000014835 CONSUMING ATMOSPHERES OHK - Etnologija in kult. antropol. A.4.1 14835 CONSUMING ATMOSPHERES |
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Steadman, Chloe | ![]() |
Coffin, Jack | ![]() |
Source: Personal bibliographies
and: SICRIS
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