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Vpliv družbenih omrežij na potrošniško kulturo generacij Y in Z : primer Instagrama in TikToka : magistrsko deloPoljak, AndrejkaMagistrska naloga skuša predstaviti novo obliko spletnega potrošništva, tj. potrošništvo na družbenih omrežjih oziroma potrošništvo, ki se zaradi vpliva le-teh dogaja. Delo podrobneje analizira ... družbeno skupino mladih potrošnikov, tj. potrošnikov, ki veljajo za predstavnike generacij Y in Z, saj imajo družbene platforme na potrošniško kulturo le-teh največji vpliv. Naloga tako predstavi in razišče širši družbeni kontekst, v katerem predstavniki generacij Y in Z živijo, saj oriše določene ekonomske in socialne oziroma kulturne okoliščine, kot sta na primer status delovne aktivnosti, vpetost v izobraževanje ter vse večja soodvisnost mladih od pametnih telefonov. Prav tako analizira način trženja potrošnih izdelkov, ki se odvija na družbenih omrežjih, in sicer promoviranje le-teh s pomočjo multimedijskih vsebin, ki jih ustvarjajo vplivneži, tj. posredniki med potrošniki ter proizvajalci tržnih izdelkov.Type of material - master's thesis ; adult, seriousPublication and manufacture - Ljubljana : [A. Poljak], 2021Language - slovenianCOBISS.SI-ID - 88661763
Author
Poljak, Andrejka
Other authors
Vidmar, Ksenija H.
Topics
potrošništvo |
internet |
nove oblike |
družbena omrežja |
generacija Y |
generacija Z |
vplivneži |
Instagram |
TikTok |
consumerism |
new forms |
social networks |
generation Y |
generation Z |
influencers
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OHK - Sociologija MagB 0000000003 POLJAK A. III 2692 OHK - Sociologija MagB 3 POLJAK A. III 2692 |
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Poljak, Andrejka | ![]() |
Vidmar, Ksenija H. | 21347 |
Source: Personal bibliographies
and: SICRIS
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