Blagovna znamka: od vizije do vrednotenja : strateško oblikovanje in vzdrževanje blagovnih znamk; From brand vision to brand evaluation

Faculty of Organisation Studies Novo mesto (FOS)

Blagovna znamka: od vizije do vrednotenja : strateško oblikovanje in vzdrževanje blagovnih znamk

De Chernatony, Leslie

Type of material - book ; adult, serious

Edition - 1. natis

Publication and manufacture - Ljubljana : GV založba, 2002

Language - slovenian

ISBN - 86-7061-299-2

COBISS.SI-ID - 120921088

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Zupančič, Boštjan, 1963- | Stubbs, John | Verčič, Dejan

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Call number – location, accession no. ...	Copy status	Reservation
Knjižnica 658.7/658.8 DE CHERNATONY, L. Blagovna znamka IN: 200002235	available - outside loan, loan period: 21 days

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Year	Impact factor		Edition		Category		Classification
Year	JCR	SNIP	JCR	SNIP	JCR	SNIP	JCR	SNIP

Links to authors' personal bibliographies	Links to information on researchers in the SICRIS system
De Chernatony, Leslie
Zupančič, Boštjan, 1963-
Stubbs, John
Verčič, Dejan	14685

Source: Personal bibliographies and: SICRIS

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