Corporate social strategy : stakeholder engagement and competitive advantage
Husted, Bryan, 1957- ; Allen, David Bruce, 1951-
"Can good-will be good business? Firms are increasingly called upon to address matters such as poverty and human rights violations. The demand for corporate social responsibility (CSR) is directed ...mainly at top management in multinational corporations who are reminded that, in addition to helping to make the world a better place, their commitment to social action will be rewarded by lasting customer loyalty and profits. But is it true that firms that engage in social action will be rewarded with a good name, competitive advantage, superior profits and corporate sustainability? What if it is true for some firms and not for others? This book addresses these and other questions by explaining the how and why of creating value and competitive advantage through corporate social action. It shows how and when firms can develop successful corporate social strategies that establish strong commitments to shareholders, employees and other stakeholders"--Provided by publisher.
Type of material - book
; adult, serious
Publication and manufacture - Cambridge ; New York : Cambridge University Press, 2011
Knjižnica 005.3 HUSTED, B. Corporate social IN: 200000898
Knjižnica 005.3 HUSTED, B. Corporate social IN: 200000898
available - outside loan, loan period: 21 days
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