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Principles of marketingKotler, Philip, 1931- ; Armstrong, GaryType of material - textbookEdition - 10th ed., international ed.Publication and manufacture - Upper Saddle River (NJ) : Pearson/Prentice Hall, cop. 2004Language - englishISBN - 0-13-041814-5; 0-13-121276-1COBISS.SI-ID - 13971174
Author
Kotler, Philip, 1931- |
Armstrong, Gary
Topics
Marketing |
trženje |
strategija trženja |
marketing mix |
management |
elektronsko trženje |
elektronsko poslovanje |
psihologija potrošnika |
trg |
segmentacija |
novi proizvodi |
življenjski ciklus |
mednarodno trženje |
družbena odgovornost |
povpraševanje |
meritve |
predvidevanje |
trendi |
marketing |
marketing strategy |
marketing mix |
management |
electronic marketing |
electronic commerce |
consumer psychology |
market |
segmentation |
new products |
life cycle |
international marketing |
social responsibility |
demand |
measurements |
forecasting |
trends |
trends
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Faculty of Organizational Sciences, Kranj |
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K 658.8 KOTLER P. Principles K 658.8 KOTLER P. Principles |
available - outside loan, loan period: 1 months
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Kotler, Philip, 1931- | ![]() |
Armstrong, Gary | ![]() |
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