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International strategic marketing : a[n] European perspectiveStone, Marilyn A. ; McCall, J. B.Type of material - profess. monogrPublication and manufacture - London ; New York : Routledge, 2004Language - englishISBN - 0-415-31416-X; 0-415-31417-8COBISS.SI-ID - 14908134
Author
Stone, Marilyn A. |
McCall, J. B.
Topics
Export marketing |
European Union countries |
Foreign trade promotion |
European Union countries |
Strategic planning |
European Union countries |
Export marketing |
Foreign trade promotion |
Strategic planning |
trženje |
mednarodno trženje |
poslovno okolje |
Evropa |
informacijski sistemi |
tržne raziskave |
novi proizvodi |
razvoj |
oblikovanje cene |
promocija |
tržne poti |
distribucija |
planiranje |
izvajanje |
marketing |
international marketing |
business environment |
Europe |
information systems |
market research |
new products |
development |
pricing |
promotion |
marketing channels |
distribution |
planning |
implementation |
implementation
Call number – location, accession no. ... |
Copy status | Reservation |
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Knjižnica MA STONE Marilyn International IN: 000003694 Knjižnica MA STONE Marilyn International IN: 000003694 |
available - outside loan, loan period: 2 months
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Stone, Marilyn A. | |
McCall, J. B. |
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