The marketing plan

IEDC - Bled School of Management (IEDCBL)

The marketing plan

Cohen, William A., 1937-

This book provides readers with knowledge to be able to develop truly outstanding, professional marketing plans. It also explains marketing planningand presents step-by-step procedures to create and ... implement a professional plan. All materials presented are reinforced by lively case studies, and marketing plan forms that guide students and professionals in thedevelopment of their plans.

Type of material - profess. monogr

Edition - 4th ed.

Publication and manufacture - Hoboken (NJ) : J. Wiley, cop. 2005

Language - english

ISBN - 0-471-23059-6

COBISS.SI-ID - 15128806

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Cohen, William A., 1937-

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Call number – location, accession no. ...	Copy status	Reservation
Knjižnica MA COHEN William The marketing IN: 000003692	on loan - outside loan, due date: 05.02.2010 Expected to be available after: 12.09.2024 (1. in queue)

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Cohen, William A., 1937-

Source: Personal bibliographies and: SICRIS

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