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The marketing planCohen, William A., 1937-This book provides readers with knowledge to be able to develop truly outstanding, professional marketing plans. It also explains marketing planningand presents step-by-step procedures to create and ... implement a professional plan. All materials presented are reinforced by lively case studies, and marketing plan forms that guide students and professionals in thedevelopment of their plans.Type of material - profess. monogrEdition - 4th ed.Publication and manufacture - Hoboken (NJ) : J. Wiley, cop. 2005Language - englishISBN - 0-471-23059-6COBISS.SI-ID - 15128806
Author
Cohen, William A., 1937-
Topics
Marketing |
Management |
trženje |
planiranje |
plani |
poslovno okolje |
cilj |
strategija trženja |
metode |
predvidevanje |
finance |
plani |
vzorci |
marketing |
planning |
plans |
business environment |
goal |
marketing strategy |
methods |
forecasting |
finance |
plans |
samples |
samples
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Call number – location, accession no. ... |
Copy status | Reservation |
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Knjižnica MA COHEN William The marketing IN: 000003692 Knjižnica MA COHEN William The marketing IN: 000003692 |
on loan - outside loan, due date: 05.02.2010
Expected to be available after: 12.09.2024 (1. in queue) |
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Cohen, William A., 1937- | ![]() |
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